Brighter visuals with Brightness Booster
The alpha 9 AI Processor Gen8 and our new light boosting algorithm deliver brighter visuals.

Perfect Black even in bright or dark spaces
Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.

Perfect Colour
100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.

AI Picture Pro brings every frame to life
AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.

AI Magic Remote completes the AI experience
Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.

AI Voice ID
LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.

AI Search
Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.

AI Chatbot
Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.

AI Concierge
One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.

AI Picture Wizard
Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.

AI Sound Wizard
Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.

Home Hub, the all-in-one platform for your smart home
Seamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.

Ultra Slim Design
Your TV’s sleek frame redefines a modern look and makes viewing more immersive.

Maximize the fun, use multiple screens with Multi View
Make the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.

Stream a variety of content. Free.
LG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.

Cable-free
All you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.

Gaming Portal turns your TV into the ultimate gaming hub
Play thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid app! Enjoy a wide variety of gaming experiences- from AAA titles with gamepad to casual games playable with your remote.

Ultimate Gameplay
Experience peak gaming with G-Sync compatibility, 144Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.

Best OLED TV for Movies
Watch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.

Dolby Vision & Ambient 
Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.

Dolby Atmos
Let lifelike surround sound move all around you, making you feel like you're in the center of all the action.